The events of 2020 have upended consumer purchase behavior, with many people shopping in ways they’ve never done before. The crisis destabilized market dynamics, declined shopper loyalty and increased brand share volatility. You need to be prepared for the unexpected, particularly during peak shopping weeks. To outsmart your competitors and grow your market share, you must continuously monitor market developments and adjust quickly. GfK’s Weekly Market Intelligence helps you keep up in these volatile times with:
Black Friday week contributes
~55%
of November's overall TCG sales.
Our insights show recent changes in how people are shopping and how this has impacted your sales so that you can quickly adjust. Consider the following:
Key product categories included in GfK Weekly Market Intelligence: TV, Washing Machines, Cooling Appliances, Tablets, Desk & Mobile Computing, Media Boxes, Mobile Phones, Airtime, Vacuum Cleaners, Beverage Makers, Printers & Multifunctional Devices and Routers.
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As you look to maximize revenue opportunities in peak weeks, you'll need to adjust your sales and marketing strategies quickly and often to stay ahead of the competition. Our Weekly Market Intelligence gives you fact-based insights so that you know what to promote, at what price, on what channels and when.
As you look to maximize revenue opportunities in peak weeks, you'll need to adjust your sales and marketing strategies quickly and often to stay ahead of the competition. Our Weekly Market Intelligence gives you fact-based insights so that you know what to promote, at what price, on what channels and when.